Ireland: Bord Bia eyes dairy export growth in Malaysia and the Philippines

Bord Bia, the Irish state agency responsible for promoting food, drink and horticulture trade in Ireland and abroad, has launched a campaign to drive dairy sales in Malaysia and the Philippines. Co-funded with the European Union, the campaign forms part of a wider €3.2/$3.4m export push in South East Asia, which Bord Bia launched in 2022 in Japan and Vietnam. Malaysia and the Philippines have been identified by the Irish government as high-growth potential markets for dairy. According to Bord Bia’s market research, Malaysia is set to remain a major dairy importer, since its domestic milk supply amounts to only 5-6%. The country is a major mozzarella importer, behind only China, South Korea and Japan, and there’s also been growth in cheddar imports, though this remains a small retail-oriented opportunity. Key export commodities are powders and ingredients, particularly SMP, whey and WMP. SMP also dominates the Philippines’ dairy imports according to Bord Bia’s market intelligence, ...