Embrapa Dairy Cattle has started providing genomic evaluations of Gir Dairy cattle herds to Mexico, with plans to expand to 11 other Latin American countries by next year. The service, which costs up to US$ 38 per animal, involves sending genetic samples to a specialized laboratory, which are then processed to provide the data to producers through ABCGIL. The genomic selection tool, used for cattle genetic improvement, has reduced the cost and increased the speed of breeding programs, identifying over 5 million SNPs specific to zebu breeds. This revolution in bovine genetic selection is expected to see demand for the service grow exponentially in the coming years.