Brazil, a leading fruit producer, diverts over 98% of its production to the local market due to the demand from its population of 216 million. Despite being the third-largest producer globally, the country exports only 1.5-2% of its production, primarily to Europe, due to the region's stringent quality requirements. The Brazilian Association of Fruit Producers and Exporters (ABRAFRUTAS), established in 2014, has played a key role in boosting the value of fruit exports to US$ 1.3 billion by 2023. However, the industry faces challenges such as climate change, logistical issues due to the country's size, and the need for improved infrastructure in ports for fruit export. Despite these challenges, ABRAFRUTAS sees potential for growth by leveraging Brazil's ability to produce fruits throughout the year and by targeting markets where major producers are experiencing drops in production.