News

Brazilian Beef lands in Dubai and the ABIEC and ApexBrasil partnership intends to demonstrate the quality of Brazilian beef in the Arab market

Frozen Bone-In Beef
Meat
United Arab Emirates
Brazil
Published Feb 24, 2023

Tridge summary

One of the most strategic markets for Brazilian beef, the United Arab Emirates will be the focus of a promotional action developed by the Brazilian Association of Meat Exporters (ABIEC), which once again takes the Brazilian Beef project to Gulfood, one of the main food fairs in the world. The event takes place in Dubai, at the modern convention and meeting center of the Dubai World Center, between the 20th and 24th of February.

Original content

The action is carried out in conjunction with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), ABIEC's partner in the Brazilian Beef project and will be attended by 19 associated companies - Astra, Barra Mansa, Beauvallet, Comesul, Cooperfrigu, Frialto, Frigon, Frigosul, Frisa, Iguatemi, JBS, Marfrig, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods, Supremo and Zanchetta. During the four days of the fair, visitors will be able to learn a little more about the Brazilian beef production model that combines technology and productivity with sustainability. The Arab market has been a highlight in the export basket of Brazilian livestock. In 2022, exports to Muslim-majority countries totaled more than 302 thousand tons. In revenue, sales were around US$ 1.3 billion. This market accounted for 13.4% of the volume exported by Brazil in 2022 and 9.94% of total revenue. At the 404 square meter stand, with a ground floor and mezzanine, visitors will be able to taste the ...
Source: Portal Do Agronegocio

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