Buckwheat gains weight in global nutrition trend for 2024

In the gluten-free market, where oats reign supreme, buckwheat is also becoming an important player. The portal AgroXXI.ru has read an article by Jeff Gelsky, in which the author talks about the growing share of buckwheat grain in the global gluten-free food market: “Manufacturers of gluten-free food products know that it is important to choose those ingredients that consumers are familiar with and have a positive attitude towards them. “For example, in the United States, consumers are already very familiar with oats and quinoa (both gluten-free grains) and chickpeas (legumes), which gives reasons to promote these ingredients on packaging,” said Matthew Schuller, director of market research and analytics at the company Ardent Mills, located in Denver, Colorado. - According to Ardent Mills' own research, oats come out on top with 97% of consumers saying they are familiar with them, while 94% say they are familiar with chickpeas and 84% say they are aware of the benefits of quinoa. ...