Buffalo and cow prices have significantly dropped over the past six months, causing financial difficulties for livestock farmers in Phu Yen province, Vietnam. The decrease in demand is due to a ban on border trade to China, the main buyer of buffalo meat. This situation has led to an inability to sell and high maintenance costs for buffalo farmers, who are struggling to reduce herd sizes. The Department of Livestock Production and Veterinary Medicine of Phu Yen province has acknowledged the issue and is advocating for solutions to support farmers. Many farmers are reducing their herds in anticipation of future market recovery, while also facing high costs in maintaining large herds in the meantime.