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Key Insight: The French canned fish market is undergoing structural changes: sardine consumption is experiencing a strong rebound, while mackerel, which had seen consecutive years of sales decline, is seeking market stabilization. Driven by inflationary conditions and health-conscious dietary concepts, consumers have shown a significant preference for affordable, nutrient-rich protein sources, becoming the key driver of this market differentiation.
Original content
Sardines: From "Budget Canned Goods" to Consumer Star "Sardines are truly an incredible story!" said Mélanie Seurat, product manager at the renowned French canned goods brand Parmentier (part of the Tevan Group), in a recent interview with "Produit de la Mer". Once a household staple, sardines are now returning to French family dining tables with a new image, becoming a trendy and practical food item. According to Nielsen France market panel data, annual cumulative data as of March 2025 shows that canned sardine sales increased by 3.5% year-on-year, reaching 19,927 tons, with sales revenue also growing 3.5% to €268 million, returning to pre-COVID-19 (2020) levels. Sardines have become the second-largest canned fish product in France, second only to tuna. Currently, 46% of French households consume canned sardines, with market acceptance steadily expanding. Parmentier, with a single can price of around €2 and a promotional strategy launched three years ago, remains the top national ...
Source: Foodmate
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