Canned seafood market trends in the US

Published 2023년 3월 6일

Tridge summary

Canned seafood has experienced a surge in popularity in the US, with sales reaching $2.7 billion last year, a 10% increase from the year before, due to its affordability and premium quality. This trend is largely driven by social media, with content such as recipes and product recommendations contributing to its virality. Companies are capitalizing on this trend by launching new products and collaborating with social media influencers. The MZ generation, in particular, is drawn to canned seafood as a convenient and stylish food option, with many discovering it through social media. Food companies are investing heavily in social media marketing, with global spending expected to reach $3.5 billion in 2021, and strategies include influencer collaborations, recipe sharing, and targeting specific social media platforms.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Canned seafood that went viral on SNS, emerged as a star in the food market Boosted by premium products and the popularity of the MZ generation, sales are growing $2.7 billion in sales last year... 10% growth over the previous year Social media influence likely to grow stronger in food industry ‘Date Night Servings with Canned Seafood’, ‘Trader Joe’s Must-Buy Canned Fish List’, and ‘Canned Fish Dinner Menu Recipes’. Right now, canned seafood content is popular among US social media users. Canned seafood, which had been neglected in the food market where ‘wellness’ and ‘wellness’ led the trend, gained new growth momentum in the midst of the COVID-19 pandemic. Easy-to-store and easy-to-consume seafood canned seafood that could be on the guest dinner menu, videos and shorts content on social media, such as how to set up canned fish charcuterie, recipes for canned sardine menus, and comparative analysis of canned fish by brand. and is rapidly spreading. Through the popularity of ...

Source: Fisheco