Tridge summary
Canned seafood that went viral on social media, emerged as a star in the food market, sales ‘swelling up’ on the back of premium products and the popularity of the MZ generation, etc. Last year’s sales reached $2.7 billion… 10% year-on-year growth Social media influence likely to become more powerful in the food industry 'Date night table set with canned seafood', 'List of must-buy canned fish from Trader Joe's (US grocery retailer)', 'Canned fish dinner menu' recipe'. Right now, canned seafood content is popular among US social media users. Canned seafood, which had been neglected in the food market where ‘wellness’ and ‘wellness’ led the trend, gained new growth momentum in the midst of the COVID-19 pandemic. Easy-to-store and easy-to-consume seafood canned seafood that could be on the guest dinner menu, videos and shorts content on social media, such as how to set up canned fish charcuterie, recipes for canned sardine menus, and comparative analysis of canned fish by brand. and is rapidly spreading. Through the popularity of canned seafood, which has emerged as a social media star, we examine the influence of social media in the food market. Canned seafood, which became a hot topic on social media, proved its popularity with sales. According to market research firm Euromonitor, sales of canned seafood in the United States last year reached $2.7 billion, up 9.7 percent from the previous year. Canned seafood is a new ‘Affordable Luxury’ food that consumers in their 20s and 30s can enjoy at a reasonable price during the pandemic, and it continues to be popular until this year after going viral on social media. On social media TikTok, videos tagged with ‘#tinnedfish’, which means canned fish, have been viewed more than 25 million times, and most of the videos are about canned food tasting experiences or recommending a particular brand. The Wall Street Journal reports that canned seafood companies are using social media popularity as an opportunity to launch new products, expand production, and collaborate with social media influencers.