Capital social construction: Carlos Ares explains the reason behind the decision to organize the "Bread Festival"

This year, the second edition of the "Bread Festival" was held in the town of Carhué, Buenos Aires, an event organized by the Carhué and Tornquist mills, both part of the San Nicolás Group. The person behind this initiative is Carlos Ares Sirera, president of the group, which has David Hughes, Bernardo Piazzardi, and Fernando Di Paolo on its advisory board. The particularity of the "Bread Festival" is that, unlike other events characteristic of the agri-industrial sector, it is not intended as a marketing action for the company, but as a space to build social capital, as it brings together companies, entrepreneurs, artisans, and artists from the southwestern Buenos Aires region. Why invest so much time and resources in an event open to the community? Bichos de Campo asked Ares Sirera, a lawyer specialized in administrative economic law and capital markets, who, when called upon to manage companies in difficulty, was adding more people to form a group that, in addition to the ...