Netherlands: Dutch are increasingly buying sustainable food in supermarket

The increase is partly due to the corona measures, which have caused consumers to shift their spending from the catering industry to the supermarket. On top of this came the additional growth in turnover from sustainable food in supermarkets. Coffee and tea The product groups that saw the strongest increase in the sustainable supermarket segment are coffee and tea. At the same time, the total turnover of sustainable coffee and tea decreased by 19 percent in this period, due to the disappearance of catering visits. The turnover growth of sustainable coffee and tea in the supermarkets was 34 percent. Consumers spent 75 percent more on this. Conventional coffee and tea did not grow in turnover. Turnover decline Other sustainable products also show a turnover growth of around 30 percent. This applies to potatoes, fruit and vegetables, bread, cereals, biscuits and pastries, eggs and dairy products. The turnover growth of non-durable products was often (much) lower. Non-sustainable ...