The Minister of Agriculture is pushing for the development of the agricultural sector, particularly durian, in the Eastern region of Thailand. This involves cooperation from all stakeholders, market-led production, market expansion, and adding value through processing. The Ministry is also taking measures to prevent the spread of COVID-19 and soft durians. The Department of Agricultural Extension is preparing for durian production in 2022 to increase export potential and build consumer confidence, especially in China. An event has been organized to promote the quality of Thai durians and establish cooperation for complying with soft durian prevention and Zero Covid measures in the agricultural sector.