Changes in the dynamics of sales and prices in the red fish segment in retail chains in Russia
Salmon
Russia
Published Nov 18, 2022
Tridge summary
An overview of the sales history in the red fish segment was prepared on the basis of integrated analytics of OFD data, enriched with research by field teams using the GRADUS Retail Index (GRI) algorithm.
Original content
As part of the Gradus Retail Index study, Gradus agency experts cut across the red fish segment and analyzed exactly how the situation has changed year by year. The studies examined the history of the sale of the main types of red fish: salmon, sockeye salmon, chum salmon, trout, salmon, pink salmon and coho salmon. The period from January to August 2021 and the same period in 2022 were compared. Based on integrated OFD data enriched with field research in retail chains. Main theses of the research! The Russian market of red fish in January-August 2022: despite the rise in prices, Russians do not refuse to buy red fish. The Russian red fish market is quite strongly segmented by different types of salmon fish. It includes such product categories as trout, salmon, pink salmon, chum salmon, salmon, as well as sockeye salmon and coho salmon occupying very small market shares. GRADUS experts analyzed the data in the Gradus Retail Index system. Analysts compared the period - the first 8 ...
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