The Philippines is expected to see a two percent increase in broiler meat production this year, reaching 1.9 million tons, due to a shift in consumer preference from pork to chicken. This increase, equivalent to 180,000 tons, can be met by the domestic market. However, the usual annual growth rate of four to five percent suggests that production may be nearing its limit. Per capita chicken consumption in the country is estimated to be 13-14 kilograms this year.