The Chilean Blueberry Committee has started the 2024-2025 season with the introduction of the 'Blueberry Committee Membership Seal' at the inaugural 'Blueberry Day'. The event was attended by key industry representatives and authorities, including the Chilean Minister of Agriculture and the US ambassador to Chile. The committee forecasts a 3.2% increase in exports for the next season, reaching 135,501 tons, with a shift towards frozen blueberries. The growth in plantings of new varieties is expected to result in a 26% increase in these shipments. The seal is designed to signify membership, signifying companies that adopt the best practices and innovate, aiming to enhance the perception of Chilean blueberries in the market.