The European Union (EU) is shifting its tuna purchasing preferences towards Chinese suppliers, leading to a decrease in transactions with Ecuador, despite the country's efforts to combat illegal fishing and improve production standards. This shift is attributed to the EU's autonomous quota policy, which allows for the import of tuna from countries without specific trade agreements. This policy undermines tariff incentives provided to Ecuador under its 2017 trade agreement with the EU. The price disparity between Ecuadorian and Chinese tuna, as well as concerns over China's production practices, exacerbates the situation. Ecuador is seeking to address these issues during the European Commission's upcoming visit, aiming to maintain its competitiveness in the EU market.