Brazil's coffee industry has achieved a milestone by securing 14 Geographical Indications (GIs) at the National Institute of Industrial Property (INPI), bringing the total number of GIs for Brazilian agrifood products to 79. The recent addition is the Region of Garça in São Paulo, registered as an Indication of Origin. The process involves technical characterization of the product and its region, supported by scientific research. The GIs aim to guarantee product quality and represent environmental, social, and economic sustainability. The coffee industry's success in obtaining GIs is attributed to agricultural research, collaboration with cooperatives, and participation in forums. The first coffee producing region to be recognized was Cerrado Mineiro in 2005, and since then, several other regions have followed suit, with some initially registered as Indication of Origin later upgraded to Denomination of Origin.