The article reports on the significant increase in the reference value of milk in Brazil, which surged by 10.47% to R$ 2,041 in March, as highlighted during a virtual meeting by Conseleite-PR. This rise is attributed to a combination of high production costs, decreased milk volume, and escalating inflation and interest rates, impacting not just milk but also other dairy products. The most dramatic increases were seen in mozzarella, spot milk, UHT, and yogurt, while butter, pasteurized milk, and Parmesan cheese experienced the smallest adjustments. There is concern within the dairy sector over the government's decision to reduce import taxes on several goods, fearing increased competition from foreign products and threatening the competitiveness of local dairy producers. An upcoming series of seminars in Paraná aims to address methodological issues related to the generation of reference values, focusing on the collection of accurate data to support the dairy industry.