Costa Rica has embarked on a 'Rice Road' plan to lower rice prices by reducing import tariffs and moving towards a free market, posing significant challenges for local rice farmers. In response, Conarroz launched an aid project in early April 2024, with an 850 million colones investment to support rice growers. This project aims to assist rice producers of all sizes across various regions by providing essential materials such as fertilizers and pesticides, covering up to 25 hectares per grower, to help them cope with the transition and maintain production.