Sao Paulo, Brazil's culinary hub, is experiencing a unique trend with high-end restaurants incorporating soy products, such as tofu and edamame, into their dishes due to their high price and novelty value. This contrasts with the majority of Brazilians, who consume soy in large quantities but not in these forms, often unaware that they are already consuming it in the form of animal feed. Brazil is the world's largest producer of soy, but it is primarily used for animal feed and export, with most of it being genetically modified. The high cost of non-GMO, organic soy for human consumption is due to the complex global legislation surrounding GMO food and the additional costs of parallel farming or imports. Despite these challenges, some Brazilian companies are investing in traditional soy production for human consumption, facing high costs and the need for stringent separation to prevent contamination with GMO soy.