The Korean wine market has seen substantial growth since the pandemic, with imports exceeding $330 million in 2020 and reaching $559.81 million in 2021. This growth has attracted large retailers like Lotte, Hyundai, and Shinsegae to open large wine stores. Distribution conglomerates are entering the wine business, with Shinsegae planning to open a large wine and liquor specialty store in April. Meanwhile, Doosan Group has opened a wine experience space at Doota Mall to revive the mall. The market is growing rapidly due to the increase in home drinkers and preference for high-end alcoholic beverages.