Ecuador is facing challenges in finding a market for its bananas due to restrictive measures introduced by Russia. The country has been unable to sell the volume of bananas that Russia typically purchases, despite high domestic demand. As a result, Ecuadorian banana companies are redirecting their products to the Middle East and Central Asia, but these markets do not match the Russian Federation. In 2023, Ecuador exported 75 million boxes of bananas to Russia, which accounted for 21% of its global supply. The restrictions were imposed due to concerns about the detection of the polyphagous humpback fly, a quarantine concern for Russia and EAEU member countries.