Ecuador, once a significant coffee producer, has seen a decline in its domestic production, now producing approximately 250,000 bags of coffee annually, which is not enough to meet its internal demand of 300,000 bags. As a result, the country relies heavily on imports from countries like Vietnam and Brazil to support its soluble coffee industry. In 2022, Ecuador exported 461,175 bags of industrialized coffee, generating USD 89 million, with Germany being its main export market. However, the soluble coffee industry has faced a downturn, with exports halving over the past decade due to competition from Vietnam. Additionally, the industry faces challenges such as aging plantations, lack of credit for coffee crops, and smuggling of coffee beans to Colombia.