Ecuador seeks supermarkets to provide more information to consumers about bananas

Fresh Banana
Innovation & Technology
Published Apr 17, 2024

Tridge summary

A recent promotion by a German supermarket featuring low-priced bananas has ignited discussions on the economics of banana production, particularly highlighting the challenges faced by Ecuadorian exporters. José Antonio Hidalgo from the Ecuadorian Association of Banana Exporters (AEBE) calls for a collective effort in the banana supply chain to ensure fair pricing and to educate consumers on the complexities and costs of certifying bananas for the European market. He criticizes the practice of using low prices as a marketing tool, which devalues the product and stresses the need for supermarkets to adopt fair trade practices and to better inform consumers about the true value and labor involved in banana production.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A few days ago a supermarket in Germany published a promotion for bananas at 0.88 euro cents per kilo. In this regard, we spoke with the executive director of the Ecuadorian Association of Banana Exporters (AEBE), José Antonio Hidalgo, who explained that from the World Banana Forum they grouped together several commitments and one of them is to seek shared responsibility throughout the chain and find mechanisms to enhance the value of bananas. He added that they are also working to find ways to manage efficiency in the different processes and costs, “especially with the certification agencies that they ask of us in the European Union.” Another aspect that the executive director of AEBE highlighted is that consumers have to be aware of all the efforts to have a banana certified in the European Union, "because at the end of the day these strategies of using our product as a hook, are precisely deteriorating "Other supermarket chains continue doing the same and we cannot get out of ...
Source: MXfruit
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