South Korea: Mega Australian wine showcase takes Seoul by storm

Published Apr 5, 2022

Tridge summary

A major promotion in Seoul saw over 300 Korean wine buyers and experts express strong interest in Australian wine, leading to more than 100 virtual business meetings and the tasting of over 150 new wines. The event, organized by Austrade, Wine Australia, and several Australian states, aimed at strengthening the Australian wine industry's presence in Korea, the ninth largest market for Australian wine exports. The growth in interest is reflected in the significant increase in total wine exports to Korea in 2021. The event was part of the Agribusiness Expansion Initiative, highlighting the diversity of Australian wines and seeking to introduce more new-to-market brands to Korean buyers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

5 April 2022 Excitement around Australian wine is in full flow in Korea. A recent mega promotion in Seoul drew a large crowd of wine buyers and generated strong media interest. The event in March attracted more than 300 Korean guests keen to taste and learn about Australian wine and do business with Australian wineries. Austrade partnered with Wine Australia and several Australian states to deliver the high-energy, full-day program. The interest was staggering. Over 100 virtual business meetings were conducted. Guests tasted more than 150 new-to-market wines and 60 existing in-market wines. Korea is Australia’s ninth largest wine export market. There is growing enthusiasm about the synergy between Australia’s innovative winemakers and Korea’s adventurous wine drinkers. The 3-in-1 mega promotion consisted of: a virtual business matching for 38 new-to-market wineries a grand tasting showcasing new-to-market wines and others already in market four masterclasses to educate Korean ...

Source: Austrade