South Korean retailers provide consumers wide varieties of imported grapes and oranges

'Tariff-free March-August' Spurs differentiation through diversification of American oranges By diversifying products for fruits, it is spurring to target consumers seeking new flavors. There are concerns that the domestic seasonal fruit market, which is being shipped in the midst of such marketing, will be hit. At E-Mart, Mapo-gu, Seoul, visited on the 11th, a large amount of American oranges occupied one side of the food store. In March, when oranges are imported in earnest, it is a landscape that can be commonly seen in hypermarkets, but something was different. It is not a stack of one kind of oranges on a shelf like in the previous year, but five kinds of oranges arranged neatly. The five products consisted of three specialty products: Orange and Orange, which were sold previously, and'Halo Mandarin', which is similar in shape to Korean tangerines. In particular, a farmer with 27 years of experience explained the characteristics of three kinds of orange ...