The article highlights the dynamics of the EU pork market in Oceania, with a focus on Australia and New Zealand, and the challenges and opportunities faced by European exporters in the face of increased competition from North America. In the first quarter of 2024, Australia experienced a significant surge in pork imports, predominantly from the US, which notably increased its supply by 272%, resulting in a substantial rise in its market share. This surge has led to a decrease in market share for EU countries, especially Denmark, the Netherlands, and Ireland. Conversely, Canada has seen success in both Australia and New Zealand, despite a slight overall decrease in pork imports in New Zealand. The higher offer prices and increased transportation costs from Europe are pl Pl Pl likely factors contributing to the US's increased competitiveness in the region.