The northern Europe potato sector is facing a challenging future due to increased processing capacity, favorable supply-demand ratios, but also rising risks. With a projected increase in potato hectareage in 2024, by 4% to 6%, in the NEPG zone, the season is riddled with emergence issues, heavy rainfall, and flooding, raising concerns about the size and quality of the harvest. Seed production challenges, decreased cultivation areas, and high blight pressure, exacerbated by the resistance of new Phytophthora strains and reduced fungicide availability, are causing significant concerns for the sustainability of the sector. Additionally, the market is becoming more competitive, with potential impacts on sales of processed products, as shifts in demand and competition from countries like China, India, Turkey, and Argentina are affecting the sector's profitability and future prospects.