Excessive increase in chicken prices, resulting in a decrease in chicken consumption of South Korea

Published 2024년 1월 5일

Tridge summary

The article discusses the recent price increases by major chicken franchise companies, including BHC, Nene Chicken, Kyochon Chicken, BBQ, Goobne Chicken, and Cheogatjip Seasoned Chicken, with the highest increase being 16.6% for BHC in December last year. Consumer groups are critical of these price increases as they lead to a decrease in chicken consumption and an increase in the use of imported products, with 36% of consumers reducing purchases and 23% switching to low-cost brands. The Consumer Group Council argues that it would be more reasonable for chicken companies to lower their prices to attract consumers back.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

[Korea Farmers and Fishermen Newspaper Reporter Kim Gyeong-wook] BHC increased by 3,000 won at the end of last year, etc. 6 famous franchise companies Prices raised on average twice in three years The maximum increase ranges from 5.9 to 16.6%. Consumers are criticizing chicken franchise companies that are continuously raising prices despite maintaining high operating profit margins. Above all, it is pointed out that excessive chicken price increases lead to a decrease in chicken consumption and an increase in the use of imported products. On the 3rd, the Korea Consumer Organization Council raised the issue of price increases by chicken franchise company BHC. According to the Consumer Group Council, BHC raised the price of chicken by up to 3,000 won starting December 29, bringing the price of chicken on its main menu to around 20,000 won. The reasons are said to be due to rising labor costs, commissions, and raw material prices, but the Consumer Group Council heard that BHC's ...
Source: Agrinet

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