Exemption in the USA unlocks Brazilian orange market

The recent decision by the United States government to remove Brazilian orange juice from the additional 40% tariff, announced by executive order from the White House in July, brought immediate and strategic relief to the national citrus sector. The measure preserves the competitiveness of the Brazilian product in its main export destination and signals a possible revival of negotiations for the next crop. According to information released by Cepea (Center for Advanced Studies in Applied Economics), although Brazilian juice continues to be subject to the fixed tariff of $415 per ton and a 10% surcharge, the removal of the extra 40% tax represents a crucial relief. Researchers explain that the exclusion is due to the strong dependence of the U.S. on orange juice imported from Brazil, which accounts for about 60% of total U.S. consumption. For the Brazilian market, the impact is direct. The measure can unlock the marketing of in natura orange from the 2025/26 crop, which had been ...