"Experience the breeding site and understand its value" ··· Learn directly about beef cattle, consumer site exploration

The Consumer Welfare Network (President Kim Yeon-hwa) conducted a "Beef Consumer Field Visit" from May to September, targeting 117 consumers in Seoul and Daejeon-Sejong. This visit was planned to help consumers understand the value of beef cattle by experiencing the cattle farming sites firsthand, and it resulted in a significant improvement in consumers' perceptions of beef cattle. A survey conducted before and after the visit showed that the perception of domestic beef cattle rose dramatically from an average of 2.86 points (57.2 points out of 100) to 4.70 points (94.0 points), an increase of 1.84 points, indicating that the field experience was very effective in improving consumers' perceptions of beef cattle. The survey also found that the willingness to purchase beef after the visit was 4.58 points (91.6 points), indicating a very high willingness. It is analyzed that the willingness to purchase increased significantly as consumers directly confirmed the breeding environment ...