The article highlights a significant increase in the price of cassava in Brazil, with a 74% rise over the past year, leading to concerns about the impact on consumers and the broader agricultural market. The surge in cassava prices is attributed to a reduction in planted area and competition from crops with higher external demand and profitability. The article also points out the cyclical nature of these price fluctuations, which are exacerbated by factors such as attractive grain prices, adverse climatic conditions, and the exit of opportunistic producers. The situation is further complicated by a lack of governance and the need for improved market information. The price instability not only burdens consumers but also challenges the competitiveness of cassava in various industries, leading to significant downtime in related industries and highlighting the need for sustainable solutions to stabilize cassava prices.