Turkey's Black Sea salmon exports have surged by 289 percent in foreign currency inflow from January to February this year, reaching $70,614,000, primarily due to high demand from Far Eastern countries like Japan. This increase is attributed to the salmon's 7-month sea maturation process. However, challenges such as the mislabeling of inland lake-grown salmon as Black Sea salmon threaten the industry's reputation and quality. Ahmet Hamdi Gürdoğan from the Eastern Black Sea Exporters Association emphasizes the need for better storage, stricter traceability, and the potential of processing salmon into semi-finished products to enhance value and establish a national brand. He also highlights the importance of R&D and training in fish processing to maintain competitiveness and quality in the global market.