Vietnam's rice exports have seen significant growth in the first quarter of 2024, driven by export limitations and severe weather conditions globally. Producing over 90% of the country's rice exports, the Mekong Delta region has been pivotal in this increase, with exports reaching nearly 2.2 million tons at an average price of over 653 USD/ton. This growth is attributed to new generation Free Trade Agreements and entry into demanding markets like Europe, focusing on high-quality, specialty varieties and sustainable farming. However, local businesses and cooperatives face challenges in maintaining stable supply chains during price fluctuations and accessing credit for technology and machinery investments. The article suggests establishing a floor price for rice exports and emphasizes the need for cooperation among stakeholders to ensure the industry's stability and growth.