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Extremely high prices slow down melon sales in the Netherlands

Published Jul 14, 2023

Tridge summary

The watermelon and melon market is currently facing difficulties due to limited supply and low demand. Prices are high, but this is slowing down demand. The limited supply is expected to continue, with Spain facing limited availability and other regions still ramping up production.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Tholen - The watermelons and melons currently have a particularly difficult market situation. "The supply is very limited. When you call Spain there is almost no melon to be found, but if you have some here, there is hardly any demand. But at some point that demand will start and then you have to have them," says Jacob Aktalan of MG Fruit from Ridderkerk. "Prices are at a high level, but that is also slowing down demand a bit at the moment. The weather is ideal for watermelon consumption. The retail is grabbing a mini watermelon. Turkish and Moroccan customers are more likely to choose the large Greek watermelons. bins packaging. At the same time, the consumption of watermelons in the Netherlands remains relatively limited. A Dutchman will not buy a watermelon for 1.50 p/kg in the supermarket, which he cannot store in his fridge. That is why we remain largely dependent on the sales to Germany, Scandinavia and the United Kingdom." "For the time being, the supply from Spain will ...
Source: AGF

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