The article highlights the Thai Ministry of Agriculture and Cooperatives' initiative to boost high-value agricultural products, with a focus on black mullet as a lucrative aquatic species. Under the leadership of Director-General Mr. Bancha Sukkaew, the Department of Fisheries aims to triple agricultural income in four years and position Thailand as a global agriculture and food hub. The Coastal Aquatic Technology and Innovation Research and Development Center in Songkhla Province has successfully bred black mullet since 2018, now in its third generation. The farming method involves raising the fish in earthen ponds, reaching market size in 8-12 months, and selling for 180-250 baht per kilogram.