DOP Campania buffalo mozzarella is widely consumed in France, making it the favorite foreign cheese for 6 out of 10 French people. Italy is the leading exporter of cheese and dairy products in France, with a 34% value share of imports. Buffalo mozzarella from Campania accounts for 29% of these exports, which experienced an 80% value growth from 2018 to 2023. However, the sector faces an economic crisis, with a slight decline in exports in 2023 and a decrease in production in the first quarter of 2024 due to market difficulties and inflation. Despite these challenges, a survey reveals that 84% of national consumers would continue to buy buffalo Campana DOP, even if it cost more, due to its perceived higher quality, safety, taste, and animal welfare protection. The survey suggests strategies such as increased exports, promotion to young people, and sustainability to build on this success. Unioncamere is supporting SMEs in the environmental and digital transitions to help them navigate these challenges.