France is the first market for DOP buffalo mozzarella

Published 2024년 6월 19일

Tridge summary

DOP Campania buffalo mozzarella is widely consumed in France, making it the favorite foreign cheese for 6 out of 10 French people. Italy is the leading exporter of cheese and dairy products in France, with a 34% value share of imports. Buffalo mozzarella from Campania accounts for 29% of these exports, which experienced an 80% value growth from 2018 to 2023. However, the sector faces an economic crisis, with a slight decline in exports in 2023 and a decrease in production in the first quarter of 2024 due to market difficulties and inflation. Despite these challenges, a survey reveals that 84% of national consumers would continue to buy buffalo Campana DOP, even if it cost more, due to its perceived higher quality, safety, taste, and animal welfare protection. The survey suggests strategies such as increased exports, promotion to young people, and sustainability to build on this success. Unioncamere is supporting SMEs in the environmental and digital transitions to help them navigate these challenges.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Winning at the home of someone who is considered a champion is very satisfying. And this is what happens to DOP Campania buffalo mozzarella, the subject of the first survey by the Economic Observatory, established by the Protection Consortium in partnership with Nomisma and Unicredit. Well, these are the data. «The foreign cheeses consumed most often in France are Italian ones – notes the Observatory – 6 out of 10 French people indicate them as the favorites to put on the table, followed at a distance by Dutch and Spanish ones. And in terms of satisfaction across the Alps for Italian string cheeses, buffalo mozzarella comes first, with almost 7 out of 10 French people having consumed it in the last year, followed by burrata and stracciatella with consumption rates of around 50%. of the French." Italy is the main exporter of cheese and dairy products in France, with a value share of 34% of imports (the Netherlands follows with a weight of 19%). And from 2018 to 2023 the value grew ...

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