UK beekeepers are backing new EU regulations aimed at combating honey fraud. The proposed rules, part of a revamp of the 'breakfast directives', would introduce new labelling requirements and a traceability system for honey from harvest to consumer. This includes identifying the countries of origin for honey blended from multiple countries. The British Honey Importers and Packers Association (BHIPA) supports initiatives that offer greater assurance and transparency of provenance to UK consumers, and insists that future decisions on honey production methods should not discriminate against honeys based on their country of origin.