Indian farmers are shifting towards the cultivation of exotic and premium fruits like avocados, blueberries, dragon fruit, and kiwis due to their increasing popularity in the domestic market and growing export potential. These fruits yield up to 50% higher returns compared to local fruits. The Ministry of Agriculture and Farmers Welfare has identified ten such exotic fruits of commercial importance and has instructed state horticulture departments to expand their cultivation. The domestic market for these fruits is estimated to be worth ₹3,000 crores, and increased production is also enhancing exports to countries like the UAE, Austria, and Canada.