Vietnam: Fruits are in season, purchasing power is weak

The article highlights the current surge of summer fruits in the Ho Chi Minh City market, with prices significantly dropping compared to the season's start. The lower prices are attributed to increased production and decreased demand, impacted by the ongoing pandemic and border congestion with China. Despite the challenges, there is no sign of a consumer rescue situation as in previous years. Farmers have learned to anticipate market fluctuations and are satisfied with the current sales. Efforts are being made to boost consumption and improve pricing through connections between farmers and processing businesses. The Southern Representative Office of the Vietnam Gardening Association is playing a role in linking farmers with processors to address consumption issues. The article emphasizes the difficulties in finding a balance between supply and demand, but remains hopeful for potential growth in export markets like the US, Japan, and Europe to offset the loss in the Chinese market.