The Chilean Citrus Fruit Committee forecasts a promising citrus season with an expected yield of 383 thousand tons, marking a slight 4% decrease from the previous year. Despite this optimism, climate change, particularly drought, threatens the industry, with clementine production projected to fall by 35%, mainly in the Coquimbo Region, a crucial area that produces 70% of Chile's clementines. In response, research is being conducted to enhance water use efficiency and create drought-resistant citrus varieties. The industry is also strategically targeting the North American and Asian markets, focusing on the United States and Japan, while also developing sweeter citrus varieties to cater to the Chinese market's preferences.