Gangwon Special Self-Governing Province, wins most awards at National Livestock Products Brand Competition

(Chuncheon=Yonhap News) Reporter Yang Ji-woong = Gangwon Special Self-Governing Province announced on the 19th that seven beef and pork brands from the province won awards at the 2025 Livestock Product Brand Competition. This is the Livestock Product Brand Evaluation Competition held by the Ministry of Agriculture, Food and Rural Affairs since 2003, which comprehensively evaluates the entire process from production, distribution, sales, hygiene, and safety. Out of 800 livestock product brands nationwide, 28 brands that passed the strict evaluation criteria of the Consumer and Citizen Group competed, and Gangwon Province achieved the highest number of awards nationwide. In the comprehensive category, Gangwon Deep Mountain Fresh Pork won the grand prize, Baekdu-daegan Pork won the excellence award, and Neolpurim Hongcheon Beef and Chiaksan Beef were selected for the encouragement award. Additionally, Daegwallyeong Beef won an award in the organic and antibiotic-free category. In particular, the integrated brand of Gangwon Special Self-Governing Province, 'Gangwon Beef,' was selected as the fifth beef luxury brand nationwide. A beef luxury brand is the highest grade certification given to excellent management entities that have won the grand prize (President's Award) three or more times at the Livestock Product Brand Competition and have excellent evaluation results. With this selection, Gangwon Special Self-Governing Province has established itself as the highest level livestock production area nationwide, with two beef luxury brands, following 'Hoengseong Livestock Cooperative Beef.' Seok Seong-gyun, Director of the Provincial Agricultural Policy Bureau, said, "This award is a result that once again proves the excellence and competitiveness of Gangwon livestock products in the highest authority livestock product brand evaluation nationwide" and "Moving forward, we will continue to strive to enhance quality and provide strategic publicity and marketing support so that Gangwon livestock brands can leap to the global market beyond the nation." yangdoo@yna.co.kr