Genetics and productivity will place Brazil at the top of global meat production, says Friboi director

Brazilian livestock enters the next decade with the challenge of consolidating its global leadership in an increasingly competitive market. In an interview with Giro do Boi, zootechnician Eduardo Pedroso, executive director of origination for Friboi, states that the path to success lies in genetic acceleration and the adoption of a high-efficiency system, with a focus on sustainability and profitability. According to Pedroso, to take the next step in productivity, Brazil needs to eradicate the use of the lead bull in reproduction. “The biggest hidden partner in Brazilian livestock today is the lead bull impregnating the cow,” warns the director. The cost and time are the same to produce a good calf and a bad one, but the calf of inferior genetics is the “hidden partner” that most impacts profit. The return from superior genetics is guaranteed and translates into four leverages of gain for the producer. Check out the complete interview: The global scenario projects a new era: that ...