The Georgian Almond and Walnut Producers Association, led by Tornike Latatia and in partnership with Nuts Incorporated, has seen the beginning of commercial almond harvests after five years of cultivation, with around 4.5-5 thousand hectares dedicated to almond plantations. The association is growing both European and American almond varieties, looking towards both European and Russian markets for distribution. However, the European market is still not well-acquainted with Georgian almonds, emphasizing the importance of quality and reliability. A current challenge is the lack of facilities for drying and processing almonds, with plans to address this issue by the next season. The association is also working to reduce production costs and support growers in overcoming financial hurdles to ensure the sustainability and profitability of almond farming.