Georgian blueberry exporters work to reduce dependence on the Russian market

Published 2022년 5월 12일

Tridge summary

Georgian blueberry exporters, including Agrolane, are strategizing to enter the European market as a response to the anticipated decline in exports to Russia, which currently makes up 30% of Agrolane's total exports and is expected to drop to 10% this year. The high quality of Georgian blueberries and the growing global demand despite the increasing production make it a viable option for the European market. However, the low yield in Georgia compared to developed countries like the US is attributed to a lack of knowledge and technical advancements.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Georgian blueberry exporters have stepped up work to diversify sales markets - today Russia is the largest importer of this blueberry, however, given the negative expectations in this direction, the main challenge for the sector is entering the European market. According to the director of Agrolane Georgy Gviniashvili, given the high quality of Georgian blueberries, this is a very real prospect. Russia accounts for 30% of the company's total exports, but, according to the director's forecast, this year, approximately, this figure will fall to 10%, Business Georgia reports. “Most of the Georgian blueberries are sold in Russia. The share of Ukraine was small, therefore, the closure of the Ukrainian market is not a problem, but the reduction of exports to Russia is a serious challenge. Now we are actively working to reduce our dependence on Russia, and our main guideline is the European Union,” said Georgy Gviniashvili. Read also: Top 7 events that have affected the fruit and ...
Source: Eastfruit

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