The article highlights the significant challenges faced by the German meat industry due to African swine fever (ASF), with a particular focus on the loss of key export markets, especially in China. Steffen Reiter discusses the industry's current export scenarios, noting a sharp decline in exports to third countries and the EU in the first seven months of 2021. Despite the difficulties, Reiter stresses the importance of exports for the industry's future and the potential benefits of regionalization for accessing third-country markets. He calls for more deliberate negotiations and high-level involvement from the BMEL to secure these opportunities and close the gap in regionalization practices between Germany and its competitors.