Barry Callebaut, the world's leading cocoa and chocolate supplier, has announced price hikes and potential order restrictions due to a three-year crop deficit in West Africa, leading to a scramble for cocoa beans and turbulent trading for chocolate. This situation is causing suppliers like Henley Bridge to be selective about new business to protect their existing customers, with cocoa prices expected to remain high until late 2024. The global chocolate industry is under pressure, with manufacturers needing to pass increased costs onto consumers, despite efforts to find efficiencies. Consumer demand for confectionery remains high, but price hikes and recent sugar price increases are leading to consumer money-saving strategies and predictions of a decline in chocolate sales in 2024 unless prices stabilize and consumer incomes rebound. The article highlights the challenges faced by the chocolate industry due to volatile agricultural commodity prices and the global interconnectedness of supply chains.