The article provides an overview of the global olive oil crisis, with a particular focus on the market dynamics and challenges faced by different countries. It starts by noting that the crisis has had minimal impact on the French sector, which is insulated by its emphasis on quality and small production volumes. The main issue is the surge in prices for everyday olive oil, attributed to poor harvests in Spain, the industry leader. The International Olive Council forecasts a continued decline in global production and price increases, leading consumers to seek alternatives like other oilseeds. Despite these challenges, France, which imports 95% of its olive oil, mostly from Spain, has seen growing sales and consumer interest in its quality olive oils, many of which are labeled with Protected Designation of Origin (PDO). The article also highlights the potential of less strictly regulated French olive oils and the opportunities for blends of Spanish and French varieties. Yves Guillaumin, president of France Olive, cautions that the high cost of olive oil is a significant challenge for producers and underscores the need for finding consumers willing to pay the premium price.