Golden Harvest announces new business strategy and projects accelerated growth in the soybean market

With the novelty, which was presented at a private event in São Paulo (SP) last Wednesday (22/10), the company expects to multiply the sales force strength in the segment by 10 times. The new business model combines strengthening the network of relationships and leverages the generation of demand for soybean seeds. The strategy aims to expand the reach of the brand's solutions and ensure close support to commercial partners. “With this expansion, we add the broad coverage and large-scale supply of Golden Harvest multipliers with the excellence of demand generation from the NK team, which already has high recognition and trust from farmers. The result will be the joint growth of these partners, allied with maximum productivity in the field,” says Carlos Hentschke, President of Syngenta Seeds in Brazil. In addition, the change brings farmers even closer to the company's technical team, providing more assistance and easier access to quality genetics, translating into greater ...