The article highlights the ongoing efforts of Indonesia's Minister of Agriculture, Syahrul Yasin Limpo, to enhance the global competitiveness of the country's horticultural sector. This includes promoting the adoption of Good Agricultural Practices (GAP) among horticulture farmers, with a specific focus on chili pepper cultivation. The initiative aims to meet both domestic and international standards on quality, food safety, and environmental sustainability. The article outlines the harmonization of Indonesia's IndoGAP with ASEAN GAP standards, emphasizing the importance of using quality seeds to reduce chemical pesticide use and emphasizing environmentally friendly cultivation techniques, such as ramli chili cultivation. These practices are supported by regular soil testing and the use of organic fertilizers, with the ultimate goal of improving the quality of horticultural products and enhancing Indonesia's standing in the global market.