Grupo Novalty launches the campaign “Harvesting Jewels”

Novalty Group, a company dedicated to the research and commercialization of innovative and sustainable agricultural solutions, recently launched the campaign “Harvesting Jewels,” a proposal that highlights the quality, value, and international competitiveness of Peruvian agricultural products, as well as the role of sustainable innovation in the future of agriculture. “Harvesting Jewels” is born as a tribute to the expert hands and committed hearts to the field: harvesters, technicians, engineers, and organizations that cultivate with purpose and in harmony with nature. Each fruit is conceived as a living jewel that encloses the soul of Peru and the legacy of those who make it possible. Carlos Bocanegra Rodríguez, operations manager of Novalty, pointed out: “Harvesting Jewels seeks to make visible and disseminate the enormous contribution of the Peruvian agri-industry to the development of the country. Many times the magnitude of this sector is not appreciated in cities like ...